Downtown Living

A collection of fifty-four contemporary residences that draw inspiration from the history and style of West SoHo. From acclaimed architect John Dami, with impeccable interiors by Crane, Poole, and Schmidt, the design references the area’s industrial past via soaring ceiling heights and a silhouette evocative of staggered cubes.

ACCESS AREAS

Landscaped gardens on both the ground and second floors invite residents to connect with the outdoors, while the West SoHo setting grants immediate access to the culture and nightlife of downtown. Unfettered views of public green space and urban activity are framed throughout the building. The façade’s crystalline glass curtain wall captures stunning vistas of downtown and the Hudson river.

SPACES

A more verdant view is on display at the building’s entrance where the glass-enclosed lobby allows a glimpse of the dazzling Japanese maple tree in the rear garden, a scene that adds a welcome burst of color to the streetscape. The lobby’s striking sculptural light installation extends seamlessly to the exterior of the building, creating continuity between indoor and outdoor spaces.

Other Insights

Madison Avenue

Foundry has designed a highly nuanced, boutique scale, exclusive residential building consisting of 13 private full-floor, duplex and triples homes. 1200 Madison Avenue marks the return of elegant, confident architecture…
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Visionary Thinking,
Lasting Impact
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Asset Management & Optimisation

Enhancing performance, relevance and long-term value across the life of an asset.

We help owners and investors unlock more from their assets through active management, operational insight and targeted value creation. Our focus is not simply on maintaining performance, but on improving it: financially, operationally and experientially.

That means understanding how buildings are used, how occupier needs are evolving, and where practical improvements can strengthen income, reduce friction and future-proof value. We take a holistic view of asset performance, combining commercial analysis with operational detail, customer insight and a clear plan for action.

Our work typically includes:

  • Asset strategy and business plan execution

  • Leasing, occupancy and income performance review

  • Operational and service optimisation

  • Tenant and occupier experience improvement

  • Capex planning and value-enhancement initiatives

  • Repositioning and refurbishment strategy

  • Data-led performance monitoring

  • ESG, wellness and future-readiness considerations

How we add value:
We help assets stay competitive, efficient and desirable, ensuring they continue to perform for investors while serving the people and communities around them.
 

Development & Project Management

Turning vision into deliverable, investable and well-executed projects.

We lead projects from first principles through to completion, bringing clarity, control and momentum at every stage. Our role is to align ambition with execution, ensuring design, programme, cost, risk and stakeholder priorities are managed as one integrated process.

Foundry’s approach is hands-on, commercially aware and delivery-led. We work across the full lifecycle of a project, from feasibility and planning through procurement, construction and handover. By combining practical experience with progressive thinking, technology and a deep understanding of end users, we help create places that perform operationally, financially and socially.

Our work typically includes:

  • Project inception and feasibility

  • Development strategy and brief definition

  • Consultant and design team leadership

  • Programme, cost and risk management

  • Planning and statutory coordination

  • Procurement and contract strategy

  • Construction oversight and reporting

  • Stakeholder, partner and investor management

How we add value:
We bring clarity to complexity. By integrating commercial thinking with design, delivery and stakeholder alignment, we help clients move from idea to outcome with confidence.

Investment Advisory

Making better investment decisions with clarity, rigour and purpose.

We help clients identify, shape and assess real estate opportunities with a clear view of risk, value and long-term potential. Our approach combines commercial discipline with strategic insight, ensuring every decision is grounded in market reality while aligned with wider investment objectives.

We work closely with investors, funds, family offices and partners to test assumptions, strengthen business plans and unlock opportunities that are both financially robust and genuinely sustainable. From early-stage origination through to underwriting, repositioning and exit strategy, we bring structure, perspective and conviction.

Our work typically includes:

  • Acquisition and disposal advice

  • Opportunity sourcing and strategic screening

  • Development and operational appraisals

  • Highest and best use analysis

  • Business plan creation and challenge

  • Investment committee support

  • Market, demand and competitor analysis

  • Capital partner and stakeholder positioning

How we add value:
We do more than assess assets. We help shape the right strategy for the right opportunity, balancing commercial returns with long-term relevance, resilience and impact.