DLF is one of India’s largest real estate developers with a major footprint in Delhi–NCR (Delhi/Gurugram), reporting 78+ years of delivery experience and 32.63m sq m delivered across its portfolio.
In 2009, for a Delhi/Gurugram residential opportunity, Foundry advised DLF’s executive team on the build-to-rent (institutional rental) strategy – defining the target customer, positioning and operating model, and shaping a next-generation amenity and services stack (resident experience, tech-enabled living, community/fitness/workspace and hospitality-style service expectations) to create a scalable, investment-grade rental proposition in a market where institutional rental housing remains relatively nascent.
